The Benefits of ATSC 3.0

• A better OTA system with IP streams, higher bitrate, improved compression, enhanced reception, and more flexible transmitter architecture
• Multiple media enhancements including 4K video, immersive audio, interactive services, and the full range viewer devices
• Addressable content such as locally targeted advertising and personalized program elements
• More delivery options with Non-Real-Time (NRT) content and broadcast/broadband hybrid delivery

"ATSC 3.0 aims to change the very nature of broadcast television and bring it into the new millennium, becoming a part of our digital present and digital future."
- Geoffrey Morrison, CNET

"Unlike all preceding television standards, [ATSC 3.0] will affect far more than television, providing over-the-air audiences with options for using the internet and smart home receiver systems that can distribute to any device in the home"
- Dennis Haarsager, Current

"ATSC 3.0 is an amazing new standard, with amazing features and technical advances."
- Tom Butts, TV Technology

 ATSC 3.0 Next Generation Broadcasting

 ATSC 3.0 Transport (with Richard Chernock)

 ATSC 3.0 Mobility (with Mark Simpson)

 GuideBuilder XM

 StreamScope XM MT

 StreamScope XM RF