Triveni Digital Launches Groundbreaking NEXTGEN TV Innovation Partnership Program for Public Broadcasters
PRINCETON, N.J. - July 8, 2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, today announced the launch of the NEXTGEN TV Innovation Partnership Program, a forward-looking initiative designed to support public broadcasters in their transition to ATSC 3.0. This groundbreaking new program provides access to advanced ATSC 3.0 solutions, fosters collaboration, and empowers stations to leverage the full benefits of NEXTGEN TV, including enhanced video and audio capabilities, public safety communication, smart city applications, and the Broadcast Positioning System (BPS).
“The ATSC 3.0 transition is imminent, and with unprecedented attacks on federal funding for public broadcasting, securing resources for this transition will be a significant challenge," said Mark Simpson, CEO at Triveni Digital. “At the same time, the new technology offers a tremendous opportunity to enhance services for public broadcasters. This initiative is designed to address both the financial challenges and the opportunities presented by the new standard. By providing a collaborative forum for public broadcasters to share perspectives, deployment plans, and technical strategies, we can build the critical mass needed to advance the industry ecosystem in support of the sector. By working together, stations can fully leverage this powerful technology upgrade and adopt ATSC 3.0 advancements that benefit their local communities.”
Recognizing both the opportunity and the challenge of the ATSC 3.0 transition, Triveni Digital developed this program to help public broadcasters overcome funding constraints while driving innovation. Participating stations will gain access to Triveni Digital’s full ATSC 3.0 software solutions suite, including GuideBuilder® XM ATSC 3.0 transport encoder, StreamScope® XM analyzer and monitor, ATSC 3.0 Broadcast Gateway, and Station Manager management system — as well as membership on Triveni’s newly formed NEXTGEN TV Innovation Board.
The Innovation Board will serve as a strategic forum where public media stakeholders can collaborate, share best practices, and influence future technology development. Through regular meetings, board members will discuss deployment plans, explore use cases, and coordinate efforts to accelerate NEXTGEN TV capabilities for education, emergency alerts, and community engagement.
The program is open to public broadcasters nationwide, with special incentives for early adopters. Founding members will receive voting rights on the Innovation Board to help shape the future of Triveni’s ATSC 3.0 development roadmap for public broadcasters.
“Triveni Digital’s new initiative meets a critical need in the public broadcast space,” said Fred Engel, principal at Fred Engel Technology Consulting, former CTO at PBS North Carolina, and member of the board of directors for the Advanced Television Systems Committee. “This program not only lowers the barriers to entry for ATSC 3.0 but also fosters much-needed collaboration and strategic alignment across the public media sector. It’s exactly the kind of leadership and support our industry needs right now.”
Triveni Digital’s commitment to making NEXTGEN TV easier for broadcasters is underscored by its leadership in ATSC 3.0 product and standards development, along with real-world deployments. As a U.S.-based company with local support and deep expertise in both ATSC 1.0 and 3.0 systems, Triveni Digital has the largest market share of ATSC 3.0 solutions and a proven track record of ensuring seamless service delivery. The company continues to drive innovation in critical areas such as public safety, remote learning, and BPS.
To learn more about Triveni’s NEXTGEN TV Innovation Partnership Program, click here or email Mark Simpson at msimpson@TriveniDigital.com. Information about Triveni Digital products is available at www.TriveniDigital.com.
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About Triveni Digital
Triveni Digital is a trusted leader in service quality monitoring, program guide and metadata management, and data broadcasting systems for broadcasters and other DTV service providers. Through innovative ATSC 1.0 and ATSC 3.0 solutions, Triveni empowers service providers to maximize the performance of their current distribution systems as well as unlock the full, revenue-enhancing potential of NEXTGEN TV. Collaborating with leading industry partners, the company adopts an open, standards-compliant approach to ensure interoperability and flexibility in the digital television ecosystem. From driving the evolution of ATSC 3.0 standards, simplifying broadcast chain deployments, and enabling state-of-the-art data broadcasting applications, Triveni Digital is at the forefront of revolutionizing broadcast technologies. More information is available at www.TriveniDigital.com.
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