Out-of-Home Advertising
The Out-of-Home Advertising industry has been struggling to increase revenues in this new technology age. Recently, digital displays have been developed that can be placed in airport terminals, built into shopping mall directories, or hung on the outside of structures. Until now, the cost of building the necessary telecommunications infrastructure to communicate with the devices has been expensive to roll out on a national scale. With the use of our products and Custom Solutions Consulting, displays are being wirelessly updated with bandwidth intensive advertising campaigns. This allows the service provider to increase rates, serve up multiple campaigns on the same device, and have flexibility in the location and movement of devices.
Distance Learning
Broadcasters can use their available spectrum to send bandwidth intensive learning applications to data receivers located within elementary, middle or high schools. Or for continuing education purposes, at home and work locations. Training content creators now have freedom to design for a high bandwidth environment - richness of content will no longer be limited by the constraining capacity of the telecommunications infrastructure. Teachers now have a new toolbox of information and support relevant to their coursework, hitherto unavailable.
Interactive Television
The much-heralded interactive television age has finally arrived... and our Custom Solutions is at the forefront. We are working closely with content creators and broadcasters to provide interactive enhancements that integrate seamlessly at the national, regional and local level.
Broadcasters are now gaining access to the same business model with ITV as they have always had with their advertising-supported paradigm for broadcasting programs.