Triveni Digital to Share ATSC 3.0 Deployment and Datacasting Strategies
at 2022 NAB Show

Visit Triveni Digital at the 2022 NAB Show, Booth W9418

PRINCETON, N.J. - April 14, 2022

Triveni Digital today announced the company’s executives will share their ATSC 3.0 expertise and real-world deployment strategies at the 2022 NAB Show. Through multiple sessions on the show floor, Triveni Digital’s team of NextGen TV experts will offer broadcasters a wealth of information on navigating the complex deployment phase of the ATSC 3.0 standard and delivering revenue-enhancing services, including datacasting.

“The next generation of television has arrived with ATSC 3.0, and the deployment phase of NextGen TV is all about discovering new ways to enhance revenue,” said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. “At the 2022 NAB Show, we look forward to sharing with broadcasters effective, real-world strategies for a smooth transition to NextGen TV while maintaining a high quality of service, advice on optimizing bandwidth, and tips for delivering revenue-enhancing datacasting services.”

Ralph Bachofen and Joshua Weiss, co-founder and CEO at ARK Multicasting, will lead a discussion on datacasting possibilities in the ATSC 3.0 environment. The session, “Exploring the Wealth of Datacasting Applications Available for NextGen TV,” will share real-world examples from ARK Multicasting, a leading-edge broadcaster that has successfully deployed a nationwide ATSC 3.0 distribution network for datacasting. The discussion will offer strategies for optimizing data delivery through hybrid broadcast and broadband delivery systems. The session takes place Sunday, April 24 from 2:20-2:40 p.m. in the CMIP Presentation Theater, located in booth W11100.

Triveni Digital’s team of experts will share insights on ATSC 3.0 from the NextGen Now Theater in the NAB Experiential Zone, located in booth W6428, April 24-27 from 11:00-11:30 a.m.:

• “Introduction to ATSC 3.0 Datacasting” by Mark Corl, senior vice president of emergent technology development at Triveni Digital, will highlight delivery optimization strategies for datacasting and lessons from real-world examples.
• “Simplifying the Transition to ATSC 3.0” by Charley Hamilton, senior sales engineer at Triveni Digital, will examine how broadcasters can assure a smooth migration to NextGen TV, outlining the requirements for simulcasting ATSC 1.0 and ATSC 3.0 and delivering a high quality of service.
• “Best Practices for Assuring a High QoS in the NextGen TV Era” by Ruben Araza, senior sales engineer at Triveni Digital, will explain why real-time monitoring is critical for broadcasters in the ATSC 3.0 deployment environment and outline best practices for test and monitoring.
• “Optimizing ATSC 3.0 Bandwidth With Statistical Multiplexing” by David Catapano, senior vice president of engineering at Triveni Digital, will review the importance of using statistical multiplexing for improving picture quality, adding datacasting services, and preserving revenues during the transition.

Triveni Digital will showcase its suite of ATSC 3.0 solutions at the 2022 NAB Show, booth W9418. More information about Triveni Digital products is available at www.TriveniDigital.com.

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About Triveni Digital
Triveni Digital is a leading provider of program guide and metadata management, data broadcasting, and video quality assurance solutions for broadcasters and service providers. Renowned for their ease of use and innovative features, Triveni Digital’s solutions enable customers to deliver enhanced programs and services to television viewers. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. As a leader in ATSC 3.0 solutions, a key contributor to standards development, and active participant in next-generation ATSC trials and deployments, Triveni Digital is leading the charge to a new, exciting broadcast television future. More information is available at www.TriveniDigital.com.

Note to Editors: When referring to Triveni Digital, please use the complete company name, "Triveni Digital." Product and company names mentioned herein are the trademarks or registered trademarks of their respective owners.

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