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Triveni Digital Enhances GuideBuilder™ Metadata System - PSIP Generator Goes Mobile
Simple Software Upgrade Seamlessly Adds Mobile DTV Metadata Capabilities to Broadcasters’ Established Workflow

PRINCETON, NJ - March 31, 2009


Triveni Digital today announced that the company has enhanced its GuideBuilder™ metadata platform to provide broadcasters with unified terrestrial and mobile DTV metadata management and generation capabilities from a single platform. Available to existing GuideBuilder users as a simple software upgrade, or to new customers as a separate standalone server, the mobile metadata software extension to Triveni Digital’s market-leading GuideBuilder PSIP generator allows broadcasters to deploy robust mobile DTV broadcasts while leveraging their existing workflows with virtually no impact on existing operational procedures.

“Our GuideBuilder system has become a familiar part of broadcasters’ PSIP workflows and overall operations, and this upgrade seamlessly adds valuable mobile DTV metadata capabilities to a metadata management platform they already know well, thus protecting existing investments,” said Ralph Bachofen, vice president of sales and head of marketing, Triveni Digital. “Unlike alternative guide solutions for mobile DTV, GuideBuilder is designed to enable the launch of mobile DTV broadcasts with near-zero impact on operations.”

The GuideBuilder PSIP generator is well established as a tool that enables broadcasters to meet the FCC’s PSIP requirements, ensure the viewability of their DTV broadcasts, and enhance over-the-air DTV service. The system provides mission-critical operational capabilities for both content providers and network operators by generating accurate metadata ? the foundation for ATSC digital television transport streams ? whether broadcast for television sets or mobile devices.

The addition of new capabilities to GuideBuilder for mobile DTV enables transmission of mobile metadata to mobile ATSC receivers, in turn allowing users to select and change viewing channels. While supplying information about current show, duration, rating, and other characteristics, the mobile DTV enhancements to GuideBuilder also support the delivery and display of parental control data.

Fully automated redundancy, support for centralized PSIP generation, and tight integration with multiplexers, traffic systems, and automation systems make it easy to incorporate GuideBuilder into existing broadcast infrastructures. As a result, GuideBuilder addresses the demands of the mobile landscape while facilitating best-of-breed integration with other station elements, and allows broadcasters to repurpose their current investment in systems and training.

About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital’s products for DVB SI, ATSC PSIP, data broadcasting, stream analysis, and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. More information is available at http://www.trivenidigital.com.
Note to Editors: When referring to Triveni Digital, please use the complete company name "Triveni Digital" and not just the word "Triveni". Product and company names used here are trademarks or registered trademarks of their respective companies.

CONTACTS:
Ralph Bachofen
Director, Product Management
Triveni Digital Inc.
+1 609 716 3500
PR@TriveniDigital.com

Netra Ghosh
Media Relations for Triveni Digital
Wall Street Communications
+1 801 266 0077
rachel@wallstcom.com
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