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Triveni Digital at InfoComm 2007
PRINCETON, NJ - May 21, 2007

Ensignia™ Digital Signage
Digital signage applications allow advertising content to be updated quickly and efficiently. Triveni Digital’s Ensignia™ Digital Signage is an integrated turnkey suite of products that uniquely address the needs of the digital signage market. These solutions optimize bandwidth use and allow for scheduled content distribution based on service-level agreements (SLAs). Ensignia provides key advantages in reliability and scalability, reducing the deployment cost per site for large installations. LG Electronics display screens with integrated controllers or IP cards simplify installation and maintenance while reducing footprint requirements.

SkyScraper™ Ensignia ESN
The SkyScraper™ Emergency Services Network (ESN) solution from Triveni Digital is an end-to-end communications network system. Using any transport media, such as digital television broadcasting, satellite, broadband, or WiMAX, SkyScraper ESN provides a secure and reliable data path, delivering training, operational, and emergency alert information to targeted first responder sites. Homeland Security, emergency management, police, fire, health, and other public safety agencies using the SkyScraper solution can network up-to-date information and make it readily available. The system uses encryption of content during transmission to ensure security is applied equally for local, state, regional, and national agencies.

New Ensignia™ MAP Offers Cost-Effective Solution for Large-Scale Digital Signage Deployments
Triveni Digital’s new SkyScraper™ Ensignia™ MAP (Media Access Point) Digital Signage solution is the latest addition to the company’s turnkey suite of products designed to optimize bandwidth use and allow for scheduled content distribution based on service-level agreements (SLAs). Designed for large-scale digital signage deployments, the Ensignia MAP receiver/player reduces overall operational complexity and cost by simultaneously serving multiple channels of content to multiple screens across a network.
Ensignia MAP enables greater efficiency and reduces the cost of digital signage deployments through the tight integration of Ensignia Digital Signage and IP-enabled LG Electronics screens. Together these systems allow content to be stored and pushed cost-effectively from a centralized location to a large number of displays. The Ensignia MAP system sits between the transport network and the many screens within a large digital signage installation to ensure that the right media is delivered to the right display at the right time.

About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams and other broadcast and multicast media. Distribution of this data is mode-agnostic, thereby providing for transmission over digital television, satellite, cable television, IPTV, and other IP-based infrastructures. Triveni Digital’s Ensignia Digital Signage systems provide key advantages in reliability and scalability, reducing the deployment cost per site for large deployments. In addition, introducing the Media Access Point (MAP) into the network turns the player-per-screen paradigm on its head, minimizing the cost for sites with many screens. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach. Triveni Digital is headquartered in Princeton Junction, N.J., with sales offices throughout the United States and Canada. More information is available at http://www.TriveniDigital.com.
Note to Editors: When referring to Triveni Digital, please use the complete company name "Triveni Digital" and not just the word "Triveni". Product and company names used here are trademarks or registered trademarks of their respective companies.

CONTACTS:
Ralph Bachofen
Director, Product Management
Triveni Digital Inc.
+1 609 716 3500
PR@TriveniDigital.com

Carrie Anderson
Media Relations for Triveni Digital
Wall Street Communications
+1 253 383 8999
carrie@wallstcom.com
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