Triveni Digital, the leading provider of systems that enable the management and distribution of data and metadata in digital television streams, and National Datacast, the leader in nationwide wireless content distribution over broadcast television signals, have partnered to jointly develop and offer data broadcasting solutions. The companies’ solutions are expected to accelerate the market acceptance and deployment of new services based on the availability of a high bandwidth, nationwide content distribution network. Applications include digital signage, education, push VOD and the delivery of business and entertainment content to a variety of receiver platforms. The collaboration combines a secure, proven distribution platform with access to National Datacast’s nationwide network of digital television stations.

“We are teaming with Triveni Digital because they are the leader in data broadcast content distribution platforms for North American broadcast stations. Their equipment is the most deployed solution within our base of stations,” said Jacqueline Weiss, CEO of National Datacast, Inc. “Together we will create and provide optimal solutions for companies needing a nationwide content distribution network and a simple secure platform to receive content.”

“National Datacast and Triveni Digital bring a set of complementary assets to the market. Our combined expertise will support a number of innovative new services and generate data broadcasting business opportunities,” said Mark Simpson, President and CEO of Triveni Digital, Inc. “National Datacast’s leading, nationwide, digital broadcast infrastructure enables these new products and services to be deployed."

National Datacast provides business and government organizations with customized solutions for instantaneously delivering entertainment, information, and other digital content directly to homes and businesses across the country. As a pioneer in datacasting technology, National Datacast has designed, deployed, and managed datacasting networks for customers as diverse as MovieBeam, TV Guide on Screen, Merrill Lynch, IBM, Microsoft, and VISA, as well as other leading entertainment and information services companies.

Triveni Digital has deployed its SkyScraper™ content distribution platform widely in Public TV stations. The platform enables the point-to-multipoint delivery of any digital content over terrestrial DTV, cable, satellite, and IP networks. Content supported includes digital files, media streams, IP traffic, software downloads, and iTV programming. Applications include B2B data delivery, digital signage, homeland security, push VOD, and education programming. The SkyScraper product family supports a wide variety of receivers including wireless devices, set-top boxes, and LCD screens with integrated controllers.

Among the first projects targeted will be the identification, testing and qualification of integrated receiver solutions, including antennas, for a variety of market segments.

About National Datacast
National Datacast, Inc., a commercial subsidiary of the PBS, offers real-time data broadcasting services through a nationwide network of PBS and commercial broadcast television stations. With 20 years of experience, National Datacast is recognized as an industry leader in providing one-stop, cost-effective solutions for the distribution of digital information and multimedia content for both business to consumer and business to business applications. National Datacast designs, implements and manages the data broadcasting network providing its customers with a safe, reliable, and customizable network that reaches virtually every U.S. television household. For more information, visit www.NationalDatacast.com.

About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital's products for DVB SI, ATSC PSIP, data broadcasting, stream analysis and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market. Visit http://www.TriveniDigital.com for more information.
Note to Editors: When referring to Triveni Digital, please use the complete company name "Triveni Digital" and not just the word "Triveni". Product and company names used here are trademarks or registered trademarks of their respective companies.

CONTACT:
Dawn Danaher
Media Relations for Triveni Digital
Aries MarketMasters
+1 714 378 5841
PR@TriveniDigital.com

Sarah Eppler
National Datacast, Inc.
+1 703 739 5037
seppler@pbs.org