Triveni Digital's SkyScraper Delivers Push PVR Content and PSIP Data for Cident Entertainment's Subscription Based Video Services
Business Model Proves Broadcasters Can Monetize Spare DTV Bandwidth
Las Vegas — April 18, 2005 — NAB2005, Triveni Digital Booth #SU11411
Triveni Digital and Cident Entertainment announced today that Cident is using the SkyScraper™ content distribution system to package and deliver Push PVR content and PSIP information for Cident's TV based subscription entertainment. The service economically targets hard-to-reach ethnic audiences with high-value content and is delivered using the terrestrial bandwidth of local TV stations. The business model provides new revenue opportunities for stations wanting to monetize their DTV bandwidth.
Cident's Korean language entertainment service in the Washington DC area will be the first to use the new Push PVR subscription based video service. "The North American ethnic audience is expanding rapidly and has a voracious appetite for native language programming. Digital TV Stations are perfectly positioned to tap into this high-value green field audience," said AJ Frazer, CEO at Cident Entertainment. "Triveni Digital's capabilities will play a critical role in all of our ethnic video services.”
"SkyScraper allows broadcasters to reclaim valuable bandwidth and offer new services to underserved consumer markets,” said Mark Simpson, President and CEO of Triveni Digital. "Cident Entertainment is bringing a valuable service model to the market that benefits both broadcasters with spare bandwidth and consumers who want specialized programming."
The complete SkyScraper system supports streaming media, web pages, interactive TV, and any other type of digitized information. Features include receiver targeting, encryption and support for multi-station networks. A flexible architecture allows broadcasters to manage datacasting bandwidth from multiple sources.
About Cident Entertainment
Cident Entertainment, a private company, has developed a TV based subscription entertainment service that economically targets hard-to-reach ethnic audiences with high-value content. The company is committed to creating and delivering entertainment that celebrates cultural uniqueness while entertaining and educating all generations in a household. Its services enable major industry stakeholders such as TV stations and content producers to generate new revenue from green field audiences with no new investments in programming or infrastructure.
About Triveni Digital
Triveni Digital, Inc., a subsidiary of LG Electronics, develops systems that provide for the management and distribution of data and metadata in digital television streams. Triveni Digital's products for ATSC PSIP, DVB SI, data broadcasting, stream analysis and monitoring are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market.
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