Triveni Digital, the leading solutions provider for data-enhanced digital broadcasting, will debut the latest version of its SkyScraper™ datacasting system at NAB2003 in booth # SU5475. The system is a platform for managing data to be broadcast through the digital television infrastructure. New features for receiver targeting, encryption, and support for multi-station networks provide increased opportunities for broadcasters and content providers to design and deploy innovative, revenue-generating solutions using digital television.

The Receiver Targeting feature allows content to be directed to specific receivers or groups of receivers within a broadcast area. For ease of targeting, content providers may define an unlimited number of receiver groups, each containing any number of receivers. The Receiver Targeting feature also tightly integrates with the SkyScraper system's current Acknowledgement Service. The combination of these features permits content providers to target receivers and know that these receivers have successfully received their designated content. Content Encryption may be activated by the content provider, ensuring that the information is fully secure over the DTV broadcast transmission.

Enhanced Scheduling features make it easier than ever to schedule content for distribution simultaneously through many DTV broadcast streams in a multi-station network. Consequently, content providers can leverage the emerging hybrid datacasting networks (a combination of fixed line and DTV transmission systems) among broadcast stations. When combined with the built-in forward error correction features of the SkyScraper system, this offers a highly robust and reliable DTV data broadcasting platform for covering large geographical areas.

The SkyScraper System Provides an End-to-End Platform for DTV Datacasting
Triveni Digital's SkyScraper system allows broadcasters to easily deliver large quantities of data end-to-end, from content providers through broadcast stations to information customers. The system includes broadcast plant servers, to manage the data flow from content providers into the broadcast stream, and customer-site receivers to extract the data from the broadcast and make it available to end-users. The SkyScraper system allows broadcasters to maximize the amount of content delivered within a given bandwidth by ensuring that the data has been completely received. If the content is only partially acquired the Receiver Acknowledgment feature will automatically resend just the missing portions, consuming less bandwidth than resending the complete content.

The open standards-based SkyScraper platform provides a scalable architecture for supporting customized extensions and is compatible with the leading encoders, multiplexers and data encapsulators. By maximizing use of their available bandwidth for data distribution, digital television broadcasters can team together with other content providers to create new revenue streams. The SkyScraper system is comprised of three main modular components – each with its own convenient user interface:

• DataFab collects and manages data content, scheduling and access
• DataHub allocates bandwidth and inserts data into the broadcast stream
• DataReceiver extracts data from the broadcast stream for the end user

The complete system allows broadcasters to manage and monitor datacasting bandwidth while supporting multiple data content providers. Furthermore, content providers may control broadcast scheduling across many data broadcasters while effortlessly leveraging content from any location.

About Triveni Digital:
Triveni Digital, Inc., a subsidiary of LG Electronics, develops broadcast digital television systems, focusing on equipment for management of data and metadata in digital broadcast streams. Triveni Digital's products for ATSC PSIP, DVB SI, data broadcasting, stream analysis and monitoring are renowned for their ease of use and innovative features. Triveni Digital's Custom Solutions business enables the rapid deployment of solutions for data broadcast applications. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market.

EDITOR’S NOTE – When referring to Triveni Digital, please use the complete company name "Triveni Digital" and not just the word "Triveni". Product and company names used here are trademarks or registered trademarks of their respective companies.

Contact

Dawn Danaher Media Relations for Triveni Digital Aries MarketMasters +1.714.378.5841 PR@TriveniDigital.com