Triveni Digital Authorizes TANDBERG Television to Resell PSIP Generation System
Agreement allows TANDBERG Television to resell PSIP BuilderTM Pro with its ATSC systems
Newport Beach, California, August 7 2000
TANDBERG Television Inc., a leading supplier of open digital solutions for the management and transmission of digital TV signals, today announced a non-exclusive agreement with Triveni Digital, formerly LG Electronics Research Center of America, to resell its PSIP Builder Pro AE-10 system. The agreement allows TANDBERG Television to incorporate Triveni's PSIP Builder Pro's dynamic PSIP generation and other capabilities into ATSC system configurations that are sold to television affiliates around the country.
PSIP Builder Pro generates Program and System Information Protocol (PSIP) streams for Advanced Television Systems Committee (ATSC) digital television broadcast stations from a single Windows NT computer. PSIP is a group of tables applied to terrestrial and cable broadcasts which provides receivers with program and system information. In essence, it is the roadmap a receiver follows in order to access appropriate video, audio and/or data information.
PSIP Builder Pro automatically validates data formats and creates consistent data across PSIP tables without the need for manual cross-table reconciliation.
Last-minute corrections such as schedule overruns of sports events, emergency news coverage, and program cancellations are also easy to make with the system.
"TANDBERG Television is pleased to be able to integrate with a high-quality product such as the PSIP Builder Pro that is as easy and intuitive for our customers to use as our own ATSC encoder," said Pat Bohana, VP and General Manager, Americas, for TANDBERG Television. "We believe this enhancement to our system capabilities will be of tremendous benefit to our customers, and hope that this agreement will lead to further cooperation with Triveni Digital in the future."
TANDBERG Television will interface Triveni Digital's PSIP Builder Pro into both its current E5820 and its new E5821 ATSC encoders via a remultiplexer card that sits inside the encoder. This new configuration allows single channel stations to eliminate the use of an external multiplexer, and therefore provides not only a more user-friendly system but also a more cost-effective solution for stations launching their digital services. Current E5820 customers will be able to upgrade their systems to this new functionality if they choose to do so.
In addition to the use of the remultiplexer card for single channel applications, multi channel systems will also be able to take advantage of the PSIP Builder Pro's capabilities. The system has also been integrated with TANDBERG Television's evolution 5000 multiplexer, allowing stations with multicasting plans to also implement the full PSIP capabilities of the PSIP Builder Pro in a cost effective manner.
"TANDBERG Television is a leading player in ATSC worldwide, and we are happy to be able to partner worldwide with such a forward-looking company," said Mark Simpson, President of Triveni Digital. "This agreement represents what the concept of "open systems" is all about—two independent companies seamlessly integrating their respective systems into a single DTV solution that provides maximum user friendliness, flexibility, upgradability, and most of all choice."
About TANDBERG Television
TANDBERG Television (Oslo, Norway, Stock Exchange: TAT) is the market leader in the provision of open solutions for the digital broadcasting of audio, data and video across various networks including cable, satellite, terrestrial, IP and telecom. The company is an innovator in digital broadcasting and its broad offering includes professional receivers, MPEG encoders, modulators, multiplexers, a range of solutions for transport stream processing, easy to use control and monitoring solutions, as well as market leading Digital Satellite News Gathering and Digital ENG.
TANDBERG Television has proven systems integration and global support capabilities. Committed to open systems, the company's solutions are based on international standards and it plays a major part in developing standards such as MPEG-2, DVB, ATSC, SMPTE and DTTV. Headquartered in Norway, TANDBERG Television has sales and 24-hour support and monitoring operations in Asia, Australia, Europe and the US. TANDBERG Television's customers include major broadcasters, network operators and convergence players around the world including Australian Broadcasting Corp. (ABC), BBC, BSkyB, FOX, NTL, and Televisa. For more information visit: www.tandbergtv.com
About Triveni Digital
Triveni Digital (formerly LG Electronics Research Center of America), a subsidiary of LG Electronics, was founded in 1997 in Princeton, New Jersey. Triveni Digital develops digital television software, systems and solutions, focusing on ATSC PSIP generation and management, data broadcasting systems and applications, and instruments for analyzing and monitoring the integrity of complex ATSC transport streams and signals. It is working with a number of partners to bring innovative products based on open and standards-compliant architecture to market. Triveni Digital's staff brings years of experience in industrial research and leading edge product development to bear on the emerging DTV industry.
Tandberg Television Inc. 3501 Jamboree Road, Suite 200, Newport Beach, CA 92660.
Tel: (949) 725-2500; Fax (949) 725-2545; Web: www.tandbergtv.com
Triveni Digital, Inc. 40 Washington Road, Princeton Junction, New Jersey 08550.
Tel: (609) 716-3502; Fax (609) 716-3503; Web: www.3veni.com
